Diyana Marketplace was built to solve one core problem: most gold owners holding a pawn letter have no transparent way of knowing the best redemption value for their gold. Instead of relying on a single option, we built a competitive marketplace where verified agents compete to offer customers the highest payout value. Customers simply submit their pawn letter, our team verifies all the details, and KYC-verified agents submit competitive bids. Once a bid is selected, the agent provides the funds to settle the outstanding loan and accompanies the owner to the original pawnshop branch, where the owner redeems the gold in person. Only the letter's owner can redeem it — the pawnshop will not release the gold to anyone else. Diyana Marketplace never takes custody of the customer's gold and does not operate as a pawnshop. Instead, we provide the technology platform, verification process, operational coordination, and settlement infrastructure to ensure every transaction runs safely and smoothly. Platform revenue is generated from successfully completed transactions, and a portion of that revenue is distributed through our affiliate network as a reward to individuals who introduce customers or agents to the platform.
To give every gold owner in Malaysia a fair, transparent way to reclaim the full value of their pawned gold — through competitive bidding, verified agents, and a marketplace where every fee is visible before a deal is made.
To become Southeast Asia's most trusted gold redemption network, where verification and community-driven referrals replace guesswork with certainty for every customer, agent, and affiliate on the platform.
Submit your pawn letter, receive competing offers from verified agents, and get your gold back once redemption is confirmed at the pawnshop counter — no guesswork, no hidden markups.
Bid on live listings with your own capital, redeem the gold at the official pawnshop counter, and keep the majority of the spread you earn on every completed deal.
Refer customers or agents into the network and earn a share of HQ's own commission pool whenever a deal you referred is completed.
Every bid is visible and every fee is disclosed. Settlement can only happen at the pawnshop counter — never behind closed doors.
Every agent completes IC verification and KYC before they're allowed to bid. Your contact details stay hidden from agents until HQ finalises the match.
Every listing is reviewed by our team before it goes live, every settlement is checked before commission is paid out, and every agent is scored on a live performance system.
Join the marketplace as a customer, agent, or affiliate — sign in from the homepage to begin.